I thought it was a phase we were going through. That like Crocs, Uggs would quietly fade into oblivion and anyone seen in them would be exposing themselves to ridicule. Apparently not.

Tamara Mellon, founder of Jimmy Choo, claims that Uggs are the only other line of shoes she will wear and has announced that she will be collaborating with Ugg Australia to do a range of 5 pairs of boots that will retail from £495-£695. Jimmy Choo’s recent collaboration with H&M was a huge success, but will the Ugg-Choo’s (bless you!) bring the same response from the fashion world?

Honestly: I hope not.