L.A. Fashion Week, On the Green Carpet
May 1st, 2008 | Published in Fashion
Mayor Antonio Villaraigosa hosts an eco-conscious opening gala for market week.
Los Angeles Mayor Antonio Villaraigosa speaks onstage during the 8th Annual Costume Designers Guild Awards
Kicking off the fall 2008 trade shows—the let’s-do-business follow-up to L.A. Fashion Week—will be an installation of eco-conscious couture exhibited at a March 13 invitation-only gathering hosted by Mayor Antonio Villaraigosa. Dubbed FutureFashion L.A., the event is the brainchild of the founders of the exclusive bicoastal trade show Designers & Agents.
Each of 15 designers, including such forward-thinking Angelenos as Magda Berliner, Trina Turk, Rozae Nichols, Hazel Brown and Deborah Lindquist, has been invited to create a garment from eco-conscious fabrics donated by cosponsor Earth Pledge, a nonprofit devoted to promoting sustainable development. For the evening, the designers’ creations will be displayed on the grounds of the mayor’s official residence, the Getty House in Windsor Square near Hancock Park. “This is the crowning event of market week,” says Barbara Kramer, co-founder of Designers & Agents. She and co-founder Ed Mandelbaum worked with the Council of Fashion Designers of America to plan the event (also cosponsored by the Los Angeles Times’ Image section). The top-tier group of fashion designers, stylists, retailers, editors, tastemakers and Hollywood celebrities who will attend represents “the new guard of fashion power in Los Angeles,” Kramer says.
